HIGHEST OCCUPANCY RATE IN THE COUNTRY

Point 90 Cinema

Building on its long-standing experience in the exhibition business, Point90 is MIF’s latest addition to its cinemas portfolio and the first high-end Cineplex in New Cairo. Inaugurated in mid-2015, across the street from the American University, Point90 Cinemas is comprised of 10 halls and an MX4D theatre, all equipped with the

greatest in audiovisual technology. Point90 is designed in such a way as to provide customers with a homey feel to their outing, for families, single adults and teenagers alike.

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“one of the best imax theaters in the world”

IMAX About The Sheikh Zayed Branch

IMAX Foundation

Misr International Films has signed an exclusive deal with IMAX® to bring one of the most powerful and respected brands in the entertainment industry to Egypt. With IMAX, every frame of a film is remastered to produce the best possible version of a filmmaker’s vision. Every element in an IMAX theatre is planned, designed and positioned with

exacting standards to create the most intense experience. MIF launched its first IMAX theatre in October 2012 in West Cairo. The 500-seater auditorium with its giant 13mx24m screen offers local moviegoers the world’s most immersive movie experience. The IMAX Egypt theatre in Sheikh Zayed has been hailed by IMAX as "one of the best IMAX theaters in the world".

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IN THE HEART OF WEST CAIRO

Americana Plaza Cinema

Plaza Cinemas is a major cinema multiplex in Sheikh Zayed, October City. With 13 premium screen halls, and equipped with the latest movie projection and sound technology and a superior customer experience, our aim is to offer West Cairo the ultimate cinema experience.

Plaza Cinemas boasts an 80-seat MX4D hall as well as 2 CineComfort halls, with plush seating limited capacity of 65 seats per hall, to guarantee an exclusive movie screening experience. Plaza Cinemas is also house to the only IMAX theatre in the heart of west Cairo.

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WHAT HAPPENS WHEN YOU CROSS
A ROLLERCOASTER WITH A CINEMA?

MX4D Cinema

Misr International Films has signed an exclusive deal with MediaMation, developers of the MX4D® Motion EFX technology, to bring the newest evolution in the 4D cinema experience to Egypt. With MX4D®, seats move and special effects are triggered in sync with the on-screen action, allowing the audience to “feel” the movie’s motion, jolts, pokes, wind, water, even scents.

MIF concurrentAly launched two MX4D screens by the end of 2016, of an 80-seat capacity each, in its flagship Cairene cinemas Plaza and Point90.

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An arthouse cinema in the heart of Cairo

About Zawya

In a cinematic landscape dominated by blockbusters and local mainstream productions, Misr International Films has deemed it essential to offer audiences an alternative brand of cinema. From this need was born the concept of ZAWYA, which aims at catering to an increasing demand for local and international art-house films in Egypt and encourage and promote the work of

Egyptian and Arab filmmakers. Situated in Downtown’s Cinema Karim, Zawya has grown to accommodate a large audience, releasing over 20 theatrical films a year with an average of one film every two weeks, and organizing multiple events in collaborations with other like-minded organizations in Cairo, Tanta and Alexandria.

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